hero steel
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2026
Company
introduction
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Company introduction
Table
of
Contents
01
The company behind the system
02
What changes in the work
03
ARX, context and connected action
04
Engineered around the business
05
The capability behind each installation
06
A foundation that keeps improving
culture dashboard workshop
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A company,
understood
as a whole.
The information is there. It lives across accounts, inboxes, spreadsheets and the people who know how things work. The difficulty is seeing how it all fits together.

Imperium connects that knowledge into a company operating system. ARX gives every team a place to ask, understand and act, with the context of the business behind the answer.
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Built around
the work
that matters.
A sales team needs to see where deals stall. Finance needs a reliable cash picture. Operations needs the next action and its owner.
We connect the context and workflows behind those questions, then build the company’s own application around them.
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Company introduction
Imperium’s published
client indicators
3.1×
Estimated output uplift
per person
7.5
Estimated hiring avoided,
per company
$175,000
Modelled annual payroll
avoided, per company
5.6×
Estimated task-speed uplift
for work handled by the OS
Across selected interviews
52%
Estimated time returned per person
Company calculations from selected interviews, including targets, midpoint estimates and extrapolations. These are not measured portfolio averages or audited savings.
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Company introduction
Different businesses.
Specific work.
Hospitality & F&B
Continuum’s recruitment OS is scoped around a recurring group problem: receiving applicants, screening them and coordinating the next step with hiring teams. Bringing those stages into a shared workflow gives the installation a specific purpose, with the handovers and decisions shaped around the people responsible for recruitment.
Property operations
BDL’s engagement brings owner reporting and revenue management into one operating picture. The work begins with the information the property business needs to manage its portfolio, then connects it to the reports and decisions owners depend on. Delivery is staged around those operating priorities.
continuum
PROPERTY OPERATIONS
trident
More time to
understand the client.
For Trident Treehouse, the goal is to reduce manual procedures and spreadsheet work so consultants can spend more time on each person’s situation. Client knowledge becomes the context for research and preparation, helping advisers work through the information that matters to a particular relationship. The purpose is more attention for the client, with the system supporting the work around that conversation.
imprint genius
Company knowledge,
connected to the tools.
Imprint Genius describes a central system that knows the business and its content, connects its apps, and helps turn questions into presentations and useful work. Company knowledge can travel with the task instead of being assembled again in each tool. That connection between information and preparation is what makes an operating system useful in the team’s daily workflow.
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Company introduction
Experience across
businesses and industries
The tools differ. The underlying problems are familiar: knowledge scattered across teams, reporting that takes too long and work that depends on one person.

Our company and team experience spans property, hospitality, retail, technology and professional services.
hpabutterflyipaellecontinuumgeonettridentideal homescoreimprint geniusictcsapaldistefaninivysiionapexionqsolarwylderbondscalehetonemarxeternalluxwall
Selected company and team experience, including earlier professional relationships.
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Company introduction
In the room
with operators
Questions from the people doing the work shape the product: visibility, accountability, adoption and time returned to the team.
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Live presentation · bringing AI into the operating conversation
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GeoNet · mapping the work
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Working through company questions
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Reviewing the operating picture
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Learning alongside business owners
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Working session · from questions to decisions
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Company introduction
Company data, ontology and decisionsIllustrative exploded operating model. Source records connect to a shared plane of customers, projects, people, knowledge and invoices. Relationships and properties provide context for questions and human review. Ask with contextReview an actionDecisions & actionsCompany ontologyCustomers · projects · peopleKnowledge · invoicesRelationships & propertiesOwner · status · due dateBusiness dataFiles · records · systems
The company,
connected.
An ontology connects records to the people, projects and decisions they describe.
Business data becomes company context. The model uses that context to help people decide and act.
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Company introduction
Across the business
In the work
The same foundation, configured around each team’s priorities.
building
Sales
Pipeline, follow-up and opportunity context
board
Marketing
Campaign evidence and creative work
doc
Finance
Cash, invoices and commitments
server
Operations
Processes, exceptions and owners
people
People
Recruitment and shared knowledge
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Leadership
The company’s operating picture
continuum
Recruitment across a group
An engagement organised around applicant intake, screening and coordination with hiring teams. The workflow starts with a defined operational bottleneck.
trident
More attention for each client
Bring research and client context together so advisers can spend less time on manual procedures and more time understanding the person in front of them.
PROPERTY OPERATIONS
One view across properties
Connect owner reporting and revenue-management work around a property business, with delivery staged against its operating priorities.
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Company introduction
geonet
A clearer view of
a complex business.
GeoNet works across property development, sales and marketing. Its OS brings the company’s knowledge into the day-to-day decisions of its leadership team, connecting the information behind advertising performance, operating plans and the work moving through the organisation.
“It was understanding what was giving us a return on our advertising expense, where people were working effectively, and getting the information through the organisation as well.”
Chad Egan · Founder & CEO
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Company introduction
Client
stories
25
creative concepts
geonet
From campaign data
to a plan
Elissa Doyle, CMO, describes analysing a campaign, finding gaps and developing 25 creative concepts in 30 minutes. The system brought several analytical roles into one working conversation.
trident
Advice with context
For Alberto Furger, the starting point is the client relationship. Reducing manual procedures and spreadsheet work creates room to understand each person’s needs, with company knowledge supporting the research and preparation around that conversation.
PROPERTY OPERATIONS
A property-wide view
Owner reporting and revenue management share one operating picture. The installation connects the property business’s information to the reports and decisions its team needs, with delivery staged around those priorities.
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Company introduction
The operators
behind the work
trident
Alberto Furger
Founder · Trident Treehouse
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Sean Johnson
Founder · BDL
A property-management business needs reporting, revenue work and owner communication to share the same context.
PROPERTY OPERATIONS
ben film
Ben Barnes
Chief Operating Officer · GeoNet
A leadership role depends on knowledge that can move between financial models, plans, presentations and the people making decisions.
geonet
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The company.
In one place.
ARX is where the team works with its operating system. Company knowledge, dashboards and connected tools become one working environment, configured around the business.
Your app.
Configured for your company
Your KPIs.
Built around the work
On mobile
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Deployment-specific
A company-specific application
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Your identity. Your team. Your operating system.
1,400+ ways to connect
shopify
Shopify
hubspot
HubSpot
salesforce
Salesforce
xero
Xero
clickup
ClickUp
googledrive
Drive
slack
Slack
notion
Notion
gmail
Gmail
whatsapp
WhatsApp
googlecalendar
Calendar
microsoft_teams
Teams
Explore the catalogue. Connect the tools you authorise.
The operating picture
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ARX
Your company’s knowledge & ontology
The context behind every answer and action.
Multi-model
openai officialanthropic
OpenAI
Claude
deepseek
Self-hosted options assessed per installation
In Chrome
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Extension · private preview
Deliberate
permissions
server
Configured for the work.
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From the number to the next action
Prepare
Reports, proposals and follow-up
Collaborate
Share useful work and context
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Shared work
Product illustrations · fictional demo data
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Company introduction
See the number.
Understand the work.
A dashboard should make the next decision clearer. Your company’s measures sit beside their sources, the work behind them and the people responsible for moving them.
kit prop programme
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Reservations against plan · retainers and utilisation
What needs attention?
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Start with the questions your team already asks. Agree the definitions and baseline, connect the right records, then make the operating picture part of the weekly work.
Source-backed product views. Fictional demonstration data; the figures shown are not Imperium client results.
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Company introduction
Your company. Your application.
A dedicated desktop workspace, with company knowledge, working conversations and the tools your team uses. A mobile view keeps the same context close when the work moves.
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The full working environment
Ask with company context. Inspect sources. Prepare work and review actions in one conversation.
On the move
Mobile availability is deployment-specific.
Actual product-kit interfaces with fictional demonstration data. Desktop and mobile views are illustrative configurations.
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Company introduction
A year of progress
Q4 2025
Q1 2026
Q2 2026
Q3 2026
Oct 2026
Planned
Expert knowledge
applications
Information structure
Taxonomy & retrieval
Semantic search
Company-wide context
Operational partnership
Business definitions
Workflow ownership
Continuum recruitment
Core Living engagement
Source provenance
Company dashboards
Retrieval & memory
Branded company seats
Governed tool actions
Team onboarding
1,467 catalog entries
Sharing & collaboration
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Expert knowledge → applications
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A company operating picture
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Your company’s application
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Deeper
collaboration
salesforceshopifyxero
Connect the company’s systems
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Review proposed actions
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Work the team can share
Development themes, not exact release dates. Foundations: company account. May–Sep 2026: dated records. October: planned direction.
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Engineering.
Inside the business.
The installation succeeds when the team can use it on real work. That takes engineering, an internal owner and a clear outcome.
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Company introduction
The capability behind an installation
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KNOWLEDGE ENGINEERING
Structure company information so context can be found, understood and traced to its source. Taxonomy and retrieval make the knowledge useful beyond a single conversation.
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SYSTEMS ENGINEERING
Connect the data, tools and permissions behind daily operations. Each installation has to reflect how the company actually works, from the source of a record to the team responsible for using it and reviewing the next action.
hero city
OPERATIONAL UNDERSTANDING
Work with sales, marketing, finance and operations to decide what matters, what should change and how the team will measure progress. A defined workflow, an accountable owner and a useful baseline give the installation a practical starting point.
Architectural frames are editorial B-roll from the published film; they are not Imperium facilities.
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Company introduction
Experience that
informs the work
Our background combines software, data procurement, migration and resource-planning systems for large organisations with the analysis of marketing, sales and operations. That experience informs how we structure company knowledge, connect its systems and improve the work behind the numbers.
sapaldi
doc
laptop
SOFTWARE & DATA SYSTEMS
COMMERCIAL OPERATIONS
Founder-reported professional background. Prior engagements are not current Imperium customers or endorsements.
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Company introduction
The
Founders
Product engineering and commercial operations meet in the same responsibility: understanding the company, building around its priorities and helping the team put the system to work. The founders remain accountable for the quality of that relationship.
alex kaymakanov portrait
Alex Kaymakanov
Chief Executive Officer
Leads company direction and product, drawing on software, data procurement and resource-planning experience. His focus is the architecture behind ARX and the engineering standard required to make company knowledge useful in daily work.
archie nash portrait
Archie Nash
Chief Operating Officer
Leads operations, installation and customer success, drawing on the analysis of marketing, sales and operating performance. His focus is a clear business problem, useful measures and the internal ownership needed to make the system part of everyday work.
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Company introduction
Principles
for useful AI
A system earns its place through the work it helps people do. These principles guide the way Imperium builds and operates.
Start with the company
Learn the tools, responsibilities and daily work before configuring the system.
Show the source
Make company context available for review alongside the answer.
Keep access deliberate
Set connections and permissions around the people who use them.
Build with the team
Install alongside the people doing the work and develop internal ownership.
Stay accountable
Keep engineering close as the business and its workflows change.
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Company introduction
“Reduce the time we spend on manual procedures and workflows and filling out spreadsheets…”
ALBERTO FURGER
trident
A 2025 Project NANDA report found that most organisations studied had not demonstrated measurable business returns from GenAI.
Context that stays useful
The underlying model will change. The company’s knowledge, definitions, workflows and permissions are the foundation the team keeps building on.
People who can use it
Archie’s emphasis is internal champions: people who learn the system, test it against real work and help the rest of the company adopt it.
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A company built
alongside companies.
The product takes shape alongside the people doing the work. We map the company’s questions, build around its priorities and stay close as the team puts the system to use.
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Company introduction
One responsibility,
from build to operation.
Build.
Run.
An installation and an
ongoing engineering relationship.
Software and engineering, together.
Knowledge foundations, governed workflows, daily team operationAn archive of documents, a governed workflow engine, and a working laptop form one continuous operating system.
Understand
Map the company,
its tools and the work.
Connect
Build the context
and governed workflows.
Improve
Support adoption
and refine the system.
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Company introduction
The architecture
behind useful work
An overdue invoice is not just a number. It belongs to a customer, a project, a conversation and a person responsible for the next step.

The operating system brings those relationships together, so a model can work with the business rather than an isolated prompt.
building
Customers
people
People
doc
Knowledge
server
Integrations
laptop
Applications
warehouse
Operations
calendar
Commitments
envelope
Conversations
board
Measures
gate
Permissions
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Company introduction
Installed with
the people
who use it
Choose an internal champion and a real workflow. Establish what good looks like, then work through the difficult cases together.

The goal is capability inside the business: people who understand the system, trust its boundaries and can use it without waiting for the owner.
doc 24
Working through the company’s own questions
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Building capability with the people doing the work
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Company introduction
Built around
different
businesses
A property company and a sourcing business do not need the same installation. The shared platform becomes useful through each company’s own knowledge, working practices and connected tools.

These are different starting points, with a defined scope and a system that improves as the team uses it.
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core
core
Context for a
property business
A quotation can depend on the customer, property, furniture package and drawings. The OS brings that context into the task.
imprint genius
Knowledge connected
to the tools
Isaac describes a central system that knows the company and its content, connects its apps, and helps turn questions into useful work.
imprint session crop
imprint genius
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Company introduction
Security is part
of the installation
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The deployment decision starts with your requirements: where data lives, who can access it and which actions the system may take.
Deployment choices
Review hosting, data location and model requirements with the people responsible for your systems. The right configuration depends on what information the business holds, where it is permitted to go and how the team intends to use it. Those requirements inform the installation before connections and workflows are agreed.
Access and actions
Connect approved sources and configure permissions around the team’s responsibilities. Agree who should see the underlying information, who can prepare work and which actions need review before reaching a connected tool. Begin with a defined workflow so that access and operational responsibility can be considered together.
A clear security conversation
Evaluate the documented controls and current compliance status with the people accountable for security. Discuss the proposed configuration, the model providers involved and the responsibilities on each side. The security review should establish what is supported for this installation, what requires further work and what evidence the company needs before proceeding.
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Company introduction
The disciplines
behind the system
hero whiteboard
Engineering & delivery · company working session
Architecture, product engineering, security, design and delivery.
Architecture
Eddie Wong
Chief Architect
Engineering
Nirav Shah
Lead Product Engineer

Otto Bonilla
Senior Software Engineer
Security
Yuri Ivanov
Chief Security Officer
Experience
Amjad Ajzannay
Product Experience Lead

Bailey Spitzer
Creative Director
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Company introduction
A culture close to the work
precision alex stage
culture villa eveningculture villa glassroomprecision client greeting
Working sessions turn questions into product requirements. Conversations keep the engineering grounded in the company’s reality.
Company working sessions
Time together, beyond the screen
Company workshop · space to work together
GeoNet
Meeting the leadership team
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A foundation
that keeps improving.
As models improve, the company’s context and workflows become more valuable. The aim is to make that foundation useful in more of the work.
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Company introduction
Where the next work goes
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A company-specific experience
Keep making the application fit the company’s identity, vocabulary and operating priorities.
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Collaboration with context
Help teams share useful work and its supporting context, with a clear recipient and next step.
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More connected work
Expand the useful workflows around authorised tools, with outcomes and permissions agreed for each company.
Development direction. The views above illustrate current product patterns, not dated release commitments.
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Company introduction
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From information
to operating advantage
An owner should be able to see how the company is performing without chasing a chain of spreadsheets and conversations. A team should be able to find what it needs, understand where the information came from and move the work forward with the right people involved.
We begin with the business: its customers, responsibilities, definitions and the bottlenecks holding people back. We connect the relevant systems, structure their knowledge and build an application around the way the company operates. That gives each installation a practical purpose and a clear relationship to the work it supports.
A useful answer carries the context needed to evaluate it. The team can inspect the evidence, prepare its response and review an action before it reaches a connected tool. Imperium builds and maintains that operating layer alongside the company, as its knowledge, people and priorities develop.
Built around the company. Improved through the work.
See your company whole.
Build around what matters.
Start with the work, the bottleneck and the outcome.
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